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The Chargeback
Wave of Destruction
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by Greg Cohen |
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To many, the concept of managing chargebacks and fraud loss appears
to be simple. Merely manage the dollars processed in conjunction
with the chargebacks in a given month and make sure the ratio remains
in the “safe zone.” However, managing fraud risk is not that
simple. One of the main reasons for this complexity is what Frank
Hagar of Slim-CD calls the “wave of destruction.” Frank reminded me
the other day of how one month’s chargebacks come in over a 180 day
period. This lengthy chargeback period, coupled with the fact that
merchants often ramp up on volume quickly over a few months, makes it
difficult for acquirers to see the flags early. This wave can be
like a tsunami for an acquirer that can not see the signs early on.
Catching runaway merchants is not easy, but systems and tools are
available to help identify these waves sooner rather than later. The
key to spotting this trend is to match chargeback and retrieval
requests to transaction date. In the above example, if we saw that in
month two, six chargebacks had been processed for transactions that
took place in month one (3% at a $50 average ticket) we would notice
the problem much earlier. In fact, catching this merchant in month
two versus month four could save the acquirer $100,000 in potential
losses. The savings could be even greater if the chargeback levels
caused a merchant to go completely out of business resulting in
nearly 100% of the processed volume to be reversed due to disgruntled
consumers.
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